Muscle, Metabolism or Beauty? Collagen vs Whey Protein vs Bone Broth

Which Should You Actually Be Taking?

Walk into any store and you'll find collagen powders, whey protein tubs, and bone broth products all claiming to support health, strength, beauty, and healthy ageing.

The problem? They're often treated as if they're interchangeable. They're not.

Think of them as different tools in your nutrition toolbox. The best choice depends entirely on the result you're trying to achieve.

The Simple Version

If your goal is:

  • Boosting metabolism and calorie burning: Whey Protein best, Bone Broth helps.
  • Maintaining muscle mass as you age: Whey Protein best, Bone Broth helps. 
  • Building strength and supporting exercise recovery: Whey Protein best, Bone Broth helps
  • Hair, skin and nail support: Collagen best, Bone Broth helps.
  • Supporting skin elasticity and reducing visible signs of ageing: Collagen best, Bone Broth helps. 
  • Joint, tendon and ligament support: Collagen best, Bone Broth helps. 
  • Gut and digestive support: Bone Broth best, Collagen helps some
  • General wellness and traditional nourishment: Bone Broth best, Collagen helps some.

Let's break down why.

Whey Protein: The Muscle Builder

Whey protein is one of the most studied proteins in the world. It's considered a "complete protein" because it contains all nine essential amino acids your body needs.

Most importantly, whey is naturally rich in leucine, the amino acid that acts like an "on switch" for muscle protein synthesis.

What Whey Protein Is Best For

• Preserving Muscle Mass

From around age 30, we naturally begin losing muscle tissue every decade. This process accelerates as we get older.

Whey protein helps stimulate muscle repair and maintenance, making it one of the best tools available for healthy ageing.

• Supporting Metabolism

Muscle is metabolically active tissue. The more muscle you maintain, the more calories your body burns at rest. While whey protein doesn't magically melt body fat, it supports the maintenance of lean muscle mass, which helps keep your metabolism working efficiently.

• Keeping You Fuller for Longer

Protein is the most satiating macronutrient. Many people find whey protein helps reduce hunger and makes it easier to stick to healthy eating habits.

• Exercise Recovery

Whether you're lifting weights, walking, gardening or simply staying active, whey protein provides the building blocks needed for recovery.

What Whey Isn't Great At

Whey protein is not specifically designed for improving skin elasticity, reducing wrinkles, or strengthening hair and nails.

It contains protein, but not the concentrated collagen peptides that these tissues are largely built from.

Collagen: The Beauty and Connective Tissue Specialist

Collagen is the most abundant protein in the human body.

It's a major structural component of:

  • Skin • Hair • Nails
  • Tendons • Ligaments
  • Cartilage • Bones

As we age, collagen production naturally declines. This is where collagen supplementation comes in.

What Collagen Is Best For

• Skin Health

Research consistently shows collagen supplementation can support:

  • Skin hydration
  • Skin elasticity
  • Skin firmness
  • Reduction in the appearance of fine lines

Think of collagen as providing the raw materials your body uses to support healthy skin structure.

• Hair and Nails

Many users report stronger nails and improved hair quality over time.

• Joint Support

Collagen is a major component of cartilage and connective tissues.

This makes collagen particularly popular among:

  • Active adults
  • Runners
  • Gym-goers
  • People experiencing age-related joint discomfort

• Healthy Ageing

Collagen supports the tissues that literally hold us together - skin, tendons, ligaments and cartilage.

Marine Collagen vs Bovine Collagen

This is where things often get confusing, so let's break it down;

Marine Collagen

Marine collagen is sourced from fish. It is particularly rich in Type I collagen, the predominant collagen found in skin, hair and nails. Because of this, marine collagen is often chosen specifically for beauty-focused goals.

Best for:

  • Skin appearance
  • Skin elasticity
  • Hair support
  • Nail support
  • Beauty-focused supplementation

Bovine Collagen

Bovine collagen comes from cattle. It typically provides both Type I and Type III collagen, which are found throughout skin, connective tissues, muscles and organs. Best for:

  • Skin support
  • Joint support
  • Tendon and ligament support
  • Whole-body connective tissue support

Which Is Better?

Neither is universally better. If your primary goal is beauty and skin support, marine collagen is often the preferred choice.

If you're looking for broader connective tissue support including joints and movement, bovine collagen is usually the more versatile option.

Bone Broth: The Traditional All-Rounder

Bone broth occupies a unique position. It's not simply a collagen supplement and it's not a high-quality muscle-building protein like whey. Instead, bone broth provides a mixture of:

  • Collagen-derived amino acids
  • Gelatine
  • Minerals
  • Other naturally occurring compounds released during the cooking process

What Bone Broth Is Best For

• Digestive Support

Many people use bone broth as part of a gut-supportive nutrition plan due to its naturally occurring gelatine and amino acids.

• Everyday Wellness

Bone broth has been consumed traditionally across cultures for centuries and is often used as a nourishing addition to the diet.

• Gentle Protein Intake

Bone broth can provide some protein while being easy to consume, especially during periods of illness or recovery.

What Bone Broth Isn't Great At

Compared with collagen powders, bone broth typically contains much lower and less predictable amounts of collagen peptides per serving.

Compared with whey protein, it contains far less leucine and is significantly less effective for stimulating muscle protein synthesis.

In simple terms, bone broth is excellent as a nourishing food. It is not the most effective tool if your primary goal is building or preserving muscle.

Which Burns More Calories?

This surprises many people. The winner is whey protein.

Protein requires more energy to digest than fats or carbohydrates. This is known as the thermic effect of food.

Because whey protein is a complete protein that strongly stimulates muscle maintenance, it has the greatest impact on supporting lean muscle mass and resting metabolic rate.

Collagen and bone broth provide protein too, but they lack the amino acid profile needed to maximise muscle protein synthesis.

The Bottom Line

If you could only choose one based on your goal:

Choose Whey Protein If You Want:

  • Better metabolism support
  • Muscle maintenance
  • Healthy ageing through muscle preservation
  • Recovery from exercise
  • Greater satiety

Choose Marine Collagen If You Want:

  • Skin hydration
  • Skin elasticity
  • Hair and nail support
  • Beauty-focused results

Choose Bovine Collagen If You Want:

  • Skin support
  • Joint support
  • Tendon and ligament support
  • Whole-body connective tissue support

Choose Bone Broth If You Want:

  • Traditional nourishment
  • Digestive support
  • A warming everyday wellness drink
  • Additional collagen-containing nutrition

And remember, these products aren't competitors.

Many people benefit from using Whey Protein and Collagen together - whey to support muscle, metabolism and healthy ageing, and collagen to support skin, joints and connective tissues. Then combine Bone Broth (the pure beef one is neutral in flavour) with Magnesium before sleep as a wind down ritual. 

The right choice isn't about which one is best.
It's about choosing the right tool for the job

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Does your flavour burn belly fat? Ours does!

Taste is what makes people keep going back to unhealthy food, even when logic tells them they're doing some self-harm. So there's no doubt that by adding flavour, it will make a new way of life more bearable, easier to adapt to and sustain.But is your flavour helping or hindering your progress towards health? 


After looking at chemical based artificial sweeteners and other harmful ingredients in flavours, we decided to manufacture a huge range of flavours that are uniquely built with Inulin.

Inulin is a prebiotic fibre that's found in 36,000 plant species. It regulates fat metabolism, and blood sugars and has links to helping with constipation and depression. And now in a double blind scientific study, it's been discovered that people with prediabetes who took inulin lost significantly more weight, and more fat from around the stomach area than those who took cellulose over 18 weeks. 

How Inulin works is by mixing with water to form a gel that slows down how quickly digested food leaves the stomach. This helps you to feel fuller for longer, stimulates the growth of beneficial bacteria improving your gut health.

Does your Flavour burn belly fat? Ours Does! Keto Store NZ | Inulin based Flavour Its



Here's what happened in this scientific study They took 44 people, all diagnosed with prediabetes so they had elevated blood sugar levels but not quite high enough to be diagnosed with type 2 diabetes. Half the group were given inulin, the other half cellulose. It is what is called a double blind test because the participants had no idea which group they were in.

During weeks 1-9 a dietician supported both groups, and the dietician had no idea what group the participants were in either. After 9 weeks both groups had lost 5% of total body weight. 

At the 9 week mark, full MRI body scans measured overall weight, fat accumulated around the body and organs. Metabolism glucose, insulin and GLP-1 levels were measured.

During weeks 10 - 18 the subjects continued to take the inulin and cellulose supplements as they headed into a maintenance phase with no further external support. When re-measuring the inulin group lost significantly more body weight (1.8% to 2.8%) versus (0.2% to 1%) on cellulose.

Not only was there a substantially higher overall weight loss, when the study repeated the MRI body scan at 18 weeks, they discovered that the inulin group had much lower fat specifically around the stomach area, consumed less food in meals due to already feeling satisfied, and their blood sugar levels remained stable.

Their findings concluded that Inulin may have a two-pronged effect on the risk of diabetes by 1) promoting weight loss 2) reducing body fat around organs and the stomach in people with prediabetes, independent of weight loss.

So Inulin does amazing things and how it works is quite similar to the effects that weight loss injections are trying to achieve with synthetics. 

We have 3 ways to assist you to incorporate inulin into your world:

unflavoured, pure, zero carb Beneo brand available in jars and 1kg bags

unsweetened natural flavours in 500g bags

Flavour Its which are a huge range of Inulin based natural flavours, delicately sweetened by pure monk fruit range.  

With so many natural inulin flavours to choose from, you can dose everything and anything with them. Water, Protein Shakes, Cereals, Yoghurt, Coffees, Baking, Chocolates, Jams, Ice-cream. It's so versatile, that the list is endless.

However you choose to dose it in, inulin is super promising as a weight loss supplement that targets exactly those wobbly bits that many wish they could banish from their life.

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Is IMO a fibre or a carb?

IMO doesn’t only stand for In My Opinion. There’s an ingredient called Isomalto-oligosaccharide (pronounced as i_so_malt_o_og_le_o_sac_ha_ride) or IMO in a much easier to say short form.

IMO is a type of carbohydrate found naturally, typically in the form of Tapioca Starch made from Cassava root. You’ll see IMO show up in ingredients listings as fibre syrup, tapioca starch or just IMO. In products it is used for giving texture, flavour and fibre and keeping food naturally made, without artificial additives.

In Australia IMO is a novel (new) food and because the fibre testing method wasn’t approved, it has always been treated as a carbohydrate. However in the USA, IMO was being tested and classified as a dietary fibre, which was treated as having zero or lower carbs. 

Carbs get metabolised and converted into energy in the body. Fibre passes on through without getting metabolised, so there’s no conversion to energy from fibre.

How carbs and fibre are counted matters to those following a Keto way of life, because it can take a food item off the menu as being no longer even Low Carb.  
Total Carbs less Dietary Fibre = Net Carbs
If dietary fibre is too high, and carbs are too low, it misrepresents the way IMO is processed in the body. 

Due to testing methods being conducted in the USA, recent insights have been brought to light regarding how IMO is processed in the body. Where IMO was once considered a dietary fibre in the USA, it is now being deemed as a carb.

By following the USA approach, many sauces and products based on fibre syrups have been marketed as having zero / lower carbs. But due to the testing changes, now their carbs are understated on their nutritional panels.

Lollies like Funday which are made in Australia have already split out their carbs, with
• the majority as non-available (fibre that just passes on through un-metabolised)
• the minority as available carbs (gets converted into energy and counts in daily macros).
By distinguishing the types of carbs information, it’s a better representation of exactly how that product travels through your body, giving reassurance it’s accounted for correctly.

So be wary where you see fibre syrup IMO ingredients + high fibre values, without them being broken down into available and unavailable carbs! Due to the changing carb classification, they may have higher carbs than what you are seeing on the nutritional panel.  

Additionally with fibre syrups being a liquid, they reach the stomach much quicker than food does and their effect on the body happens faster. Whereas IMO in more solid food like lollies, are wrapped up with other food ingredients like inulin and gelatine, and take more time when travelling to the stomach giving a slower release of energy. Blood sugar impacts are a whole other discussion, and so I have left that for another topic.

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Cholesterol and Keto - Navigating Test Results

We have compiled what you need to know to navigate your cholesterol test results. Whether you are new to Keto having made changes to your way of eating, or are wanting to know which foods are preventative by their very nature. After reading this, you will better understand the components and functions of cholesterol and make sense of your individual test results. Keto Store NZ sell wholefoods that are perfect supplements to get your cholesterol back under control, because they are loaded with cholesterol fighting nutrients, straight from nature.

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What's so great about Inulin?

Read how using Inulin makes Keto more affordable and delivers impressive health benefits. Inulin aids digestion, strengthens your immune system, keeps you regular and full and improves absorption of vitamins and minerals. In this blog we cover what Inulin is, benefits, how to use Inulin and where to get the best priced and quality in NZ. Start healing, from the inside out.

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The Best Keto Bread Ever!

One thing we all miss on our Keto Diets is bread. The convenience of sandwiches.

Best Keto Bread Ever

We've looked long and hard, and the evidence is clear - this is the Best Keto Bread Ever!

We stock all the ingredients, but better yet, we have this as a Recipe Pack.
Everything is pre-measured and packed, and together with our easy-to-follow "How To," you can make this bread fresh at home.

You can find the Recipe Pack here

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